Struggling to outrank competitors in the search results? In an industry as competitive as home services, maximizing the impact of your marketing can be all the difference when the time comes to enact your exit strategy.
Explore our home service marketing tips, tricks, and services compiled by our expert team based on our 48,000+ hours of expertise in the industry.
Revenue generated for home services companies
Lower cost per lead than home services industry average
Qualified FXers in home services industry
If you’re looking to outsource your marketing for your home services company, look no further than WebFX. With expertise in any vertical- from HVAC, all the way to gutter services, our team can craft a custom and proven marketing strategy for your home services company. Explore more and connect with our team to get your custom strategy proposal today!
“[The industry has] a whole lot of unique needs and we’re able to work directly [your business] to make an impact on an end customer and a homeowner within [your] local community.”
Join 200,000+ savvy marketers in getting free marketing insights straight to your inbox.
WebFX has 48,000+ hours of expertise helping home services companies drive results through digital marketing. These are the common challenges our home services clients face, and how digital marketing plays a role in helping these companies reach more local homeowners and businesses online.
Home service businesses face intense competition for every call, both online and offline. While traditional marketing boosts awareness, online visibility is key.
Digital marketing strategies like SEO, PPC, Social Media, and Email Marketing, can help home services companies outperform competitors and capture more calls.
Between high competition and seasonality, advertising for home services companies can easily become more money than your average job is worth.
It’s extremely important for home services companies to maximize their marketing investment across marketing channels and time of the year so that they can lower costs and increase ROI.
Whether you lack reviews or have a bulk of negative reviews, there’s no denying that reviews are an important digital element for home services businesses. According to BrightLocal, almost 75% of consumers check one or more review sources before deciding to work with a local business.
Requesting and responding to reviews can help home service companies gain the trust of prospective customers, increase rankings, and drive more local business.
The COVID-19 pandemic accelerated the need for online scheduling, billing, and communication in home services. While adapting to digital expectations can be challenging for traditional businesses, investing in user-friendly online experiences helps attract today’s customers.
To maximize results in 2026, home services companies should leverage CRM systems, scheduling tools, online chat, and marketing technology to enhance the digital customer experience.
WebFX has helped hundreds of home service companies outrank competitors in local search results. We’ll put together a custom SEO strategy that gets you in front of local searchers and drive more phone calls.
Pricing starting at: $3,000/month
While any business could run PPC campaigns, only WebFX can offer a 25%+ ROI for home services business. Our expert team can help minimize the impact of seasonality while maximizing phone calls from paid search.
Email can be a fantastic channel for selling more ongoing maintenance plans, or building customer loyalty and reviews that drive your business forward. WebFX can help you maximize your email strategy in 2026.
Pricing starting at: $300/month
“Working with WebFX has been transformative for our overall success.”
